Why iads not showing

Historically, to set up ad tags, which are just snippets of code that contain information about the ad creatives, […]. If you are currently monetizing your website with Google AdSense, you are in the right place. Because there […]. Summer is finally over!! Wait, what? As bad as it might sound in the digital advertising world this is […]. Header Bidding Wrapper. Header Bidding SaaS. Referral Program. Antakalnio str. Table of Contents: 1. More Than One Header Bidding 2.

Defer Parsing of Javascript 3. Minified JavaScript 4. More Than One Header Bidding Often, publishers want to test which header bidding solution will increase the ad revenue the most. Defer Parsing of JavaScript Defer parsing of JavaScript is one of the most popular suggestions when it comes to website speed optimization.

Minified JavaScript Minification, also known as minimization, is the process that removes all unnecessary characters from a source code such as whitespaces, line breaks, comments, etc. Even if ads do show, yours may not because someone else paid MORE for their ad to show with the keyword you used. Your ad may be showing on the second Google page, or even the third.

Google may not always show your ads to you because you are the creator of them. They want to show the ad to a real searcher who may interact with the ad organically.

Use the Ad Preview and Diagnosis tool in AdWords to get information about your ad without racking up bad impressions and clicks. Are you sensing a theme here? Hopefully, this sheds some additional light on my previous recommendations regarding ad group structure. Within a given ad group, you should have more keywords than ads. Think about the users whose queries are triggering these keywords.

What are they struggling with? What are they trying to accomplish? What can you do to help them out? Your answers to these questions should inform the content on your landing pages. For good measure, you should also make sure to incorporate your target keywords in your landing page copy. That can only help you out.

From a practical standpoint, the CTR of your ad indicates how appealing it is to your prospects. Google rewards advertisers who write ads that resonate with users.

So, the lower your CTR for a given ad or keyword , the worse you can expect to perform in the ad auction. If you want to give your ad a better chance of consistently showing to your prospects, you need to write copy that grabs their attention and compels them to click.

Prohibits excessive use of special characters, emojis, or capital letters. Make sure the landing page your ad links to matches the content you promise in your ad and the search queries for which your ad is showing. Poor landing page quality, and especially its relevance, can have a negative impact not only on your ad performance, but also on your overall ad showing.

So it must match the keywords and search queries that trigger your ad. Clickthrough rate is also a factor that affects displays of your ad. It reflects whether you can create copy that potential customers engage with and they consequently visit your e-shop. If the rate at which your ad impressions turn into a click is low, Google may refuse to show your ad. Want to learn more about automating product campaigns?

Schedule a 1-to-1 call with one of our account managers. Book a quick 20 minute call Want to learn more about automating product campaigns? By Marek Fule Google Ads. About the Author: Marek Fule. Consultant for online business and marketing.