What do copywriters make per hour
So, how do you figure out industry standards? Ask around. Talk to others in your field. Contact people with similar experience and ask for an estimate. Reach out to peers in industry groups and ask if there are any recent surveys or articles on the topic. As someone with mental health challenges, I also find this approach takes the pressure off. Set pricing makes it easier to forgive myself and move forward on tough days and to incentivize myself to work hard on good days.
Now, one last caveat if you plan on charging per-article, per-project, etc. How many rounds of revisions will you do for the client? How many words will an article be? How many articles or pages will you write? Will you source photos for the client? Okay, so the above numbers were based on someone who would be paying US taxes and health insurance rates.
And pretty much everywhere your health insurance will be lower. I do a lot of case studies, blog posts, websites, and content audits. I specialize in tech, healthcare, and other industries that need a bit of technical expertise and the ability to translate complicated topics for the layman.
I almost always bid per-project or per-article, but give clients the option of requesting additional work at my hourly rate. I work part-time and shoot for 10 — 25 hours per week billable and non-billable time included. I also try to take a full month off each year. Want to know more about my own freelance journey? Save my name, email, and website in this browser for the next time I comment. Thank you for this article.
Very helpful! The part about tax considerations brings back uneasy feelings from early in my career, the only time I ever worked freelance. Can you suggest online job resources where a beginner might have a shot at landing a project? I tried one big name site, but it was chock full of people low-ball bidding and I never got a nibble.
I expect they make their money mostly from people subscribing to bid. I landed my first freelance gigs because of in-person connections. First, we pulled the data from freelancer copywriter profiles filtered by region. We then collected hourly rates from existing copywriting jobs. Next, we used this data to get a rough estimation of hourly, monthly and annual pay rates. This will help you understand your options better. So, how does the copywriting income stack up against those of other online and offline job roles?
For starters, online workers, in general, get a head start compared to retail workers. According to the New York Times , eCommerce workers generate a higher income than people who work in retail.
An average copywriter annual salary can be up to five times higher than the nurse annual salary. Awesome, right? We compared Filipino copywriting rates with typical rates for other common Filipino professions. We also included other typical online jobs emerging in the fast-growing online work industry.
As the data above shows, a career in content writing can bring you an above-average income. Impressive, right? So, if you feel like taking on a new exciting job role, let it be copywriting. The numbers above are a great incentive to do so.
In a nutshell, the online job market is abounding with copywriting job opportunities. But if you have a visceral desire to make this work, you can do it. You can work your way up to higher-paying jobs by setting milestones and doing refresher job-related training.
Enroll in an introductory course to figure out what eCommerce blogging is all about. Our Small Revolution Learning Platform makes it easy for you. We offer beginner to advanced copywriting training that can teach you anything from how to write web pages for your client to how to apply industry-relevant SEO practices in your writing. Our expert lessons will help you surface as a full-fledged copywriter with a competitive edge.
Photo by Freepik. I'm using my 20 years' experience in building and operating online businesses to create engaging educational materials that helps others become successful online workers. Find me on LinkedIn and Twitter. Save my name, email, and website in this browser for the next time I comment. Today we answer all your burning questions. Image from flexjobs. Table of Contents. In fact, not all copywriters are the same. There are essentially two types of copywriters.
The low-income copywriters and the high-income copywriters. High-income copywriters, however, know that their writing generates great results for their clients.
They focus on projects where they can charge higher prices. They know very well what to focus on. A big distinction between low-income and high-income copywriters is how they would charge for copywriting services. They ask for lower fees and try to quantify their writing. That could mean to charge per hour, per word or per page. Sometimes, copywriters charge per word.
They would see how many words they write and charge clients based on the word count. Because if you charge per word, your goal is to write as many words as possible. Maybe even stretch out your copy just to write more. Your writing should be focused on value rather than length. Charging per word is more of an old way that stems from journalism.
Next, a low-income copywriter could charge per page, depending on how many pages they write. But this way, they would be arguing about font sizes, double space, and other formatting aspects. Larger fonts would mean you write less and charge more.
There is no ideal page length for good copy. Nobody can guarantee that a ten-page copy would sell better than a one-page one.
How long it has to be, comes down to the target market, the actual offer and how easy to understand the product is. Low-income copywriters also charge by the hour sometimes, which is a pretty bad payment model.
They take notes of how much time it takes them to work on the copy and charge for that. But that causes problems. When they get better, they probably take less time for the same amount of work. Maybe writing a Facebook Ad took them 4 hours before but as they get more skilled, it now only takes hours. What would that mean? It would mean they earn less for better work. What are some common rates that other copywriters would charge per hour?
Actually, it depends on their skill level. If you want to scale and increase your income, your payment has to be detached from your time. So whether if you are charging per word, per page or per hour, it all creates a conflict between you and the client. Charging methods like this focus on the wrong thing. The real focus should be on the value your writing brings for the client.
It might take a long time to write or you can be done very fast. A good piece of copy could have 10 pages or only a few lines. I just migrated to California from Malaysia, and feeling like a total noob. I began my career as a secretary and wrote copy on the side for a branding firm. Eventually I got hired full-time as a junior copywriter and worked my way up to Senior CW writing for web, radio and print.
Then I joined a PR firm, and did press releases, voice-overs, videos and such. The job I had before coming out here was as an Executive Administrator for a Vice President in Altera Malaysia now Intel , and while there I wrote speeches, press releases, emceed events and other related tasks in addition to my Girl Friday duties I am a trained secretary as my base profession.
And now… here I am in the US with a potential client wanting me to quote them. I have no idea where to place my pin on a price.
Note: I just realized the most recent posts were organized at the top, not the bottom. You could charge based on that. Hey Neville, I am a recent Marketing Graduate with sales experience trying to get my first copywriting gig, The only writing piece i have that I could put on my portfolio is a revised and edited sales script for Verizon FiOS retail, this script did allow me to place in the nations top 20 sales during several months although it was based off a generic script that was given out by the outsourced marketing firm i worked for.
Other than that script when I go about making my copywriting profile it feels as if I am putting my resume summarized on the profile. I understand you said that being niche specific can help when first starting out. I am not sure where to look for niche specific copywriting jobs when my profile is extremely naked other than a sales script that I used. Total compensation is just north of k. Nice Daniel!
Hey neville, Im from Belgium. Here they laugh at me. Im trying to become a Copywriter here. But with No high education they just laugh with your face :. Im following a course and Im almost done. I get excellent scores at My homework. Im scared that they Will laugh Some more if i start freelancing with No education or experience. So Im even more scared to start a blog. If noone takes me seriously , How Will i get gigs and good jobs? Nice post. Exactly the kind of stuff writers new and old want to know.
Could be doing better if I were to angle for some partial ownership in products and sell more aggressively to my own email list copywritersroundtable.
Anyway, you do a nice breakdown here. I think the freelance thing is enticing to your readers for a lot of reasons, potentially high income among them. Hi Nev! Interesting post! My answers: 1. How much do you make as a freelance content writer? So net hourly rate below 20 USD, then there is taxes. How much have you seen other content writers make? Highest I have seen in the last 6 months is an net hourly rate of USD.
Hourly rates varies depending on your language, but in English our data on about 30 writers in June show an average net hourly rate of 14,2 USD for writing and 22,1 USD for editing. The rates are all net not gross. Disclamer: I am not doing much freelancing myself anymore, I run a startup called Wordapp which makes content writing and translation way more productive for freelancers. Right now it is in private beta, but in anyone will be able to use it for free to create and translate content and ads, with a way higher productivity.
I looked at your webpage and still have no clue what your app does. You may need to just show it in action :. I am a newbie to the world of copywriting but I am currently a student in an advertising program with my heart set on copywriting. Reading this blog is insightful to see the possible incomes, as I am trying to transition from the dental workplace to the copywriting industry. However, stumbling across your blog will indefinitely help guide me to more knowledge and inspiration in the area of copywriting.
Thank you. Freelance copywriter seems to call out to me, in the near future :. How much do you make as a copywriter? How much have you seen other copywriters make? When starting I out I emailed all well known copywriters I could find in NZ and said I would be willing to write on a small project for free. The rest is history.
People can take it or leave it.
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